Tanishq Withdraws Ad on Hindu-Muslim Couple After Facing Backlash on Social Media

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Popular jewellery brand Tanishq’ was forced to pull down a television commercial it had releasing on a Hindu-Muslim couple after facing a severe backlash.

According to reports, a certain section of the netizens alleged that the advertisement promoted ‘love jihad’.

Meanwhile, #BoycottTanishq began trending across social media, particularly Twitter, since Monday morning.

The clip, which was shared recently as part of the same colleection started doing rounds on social media wherein a Hindu woman who is married into a Muslim family is set for her baby shower. Her in-laws are shown to have gone great lengths to make their Hindu daughter-in-law feel comfortable– by performing Hindu rituals.

Love Jihad or Romeo Jihad is a conspiracy theory that alleges that Muslim men target women belonging to non-Muslim communities in order to convert them to Islam by feigning love and marrying them.

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