First Consignment of ‘Red Rice’ from Assam Shipped off to United States

The first consignment of ‘red rice’ was flagged off today to the USA. Iron-rich ‘red rice’ is grown in the Brahmaputra valley of Assam, without the use of any chemical fertilizer.

The rice variety is referred to as ‘Bao-dhaan’, which is an integral part of Assamese food.

The flagging-off ceremony of the export consignments was carried out by APEDA Chairman Dr. M. Angamuthu at Sonepat, Haryana. APEDA has promoting rice exports through collaborations with various stakeholders in the value chains. The government had set up the Rice Export Promotion Forum (REPF), under the aegis of the APEDA.

REPF has representations from the rice industry, exporters, officials from APEDA, the ministry of commerce, and directors of agriculture from major rice-producing states including West Bengal, Uttar Pradesh, Punjab, Haryana, Telangana, Andhra Pradesh, Assam, Chhattisgarh, and Odisha.