NEHHDC Harnesses Tourism Opportunity; Promoting Unexplored Northeastern ‘Craft-Villages’

Posted in Featured, Northeast


  • NET Web Desk

Marking the 75th years of Independence, and celebrating India’s freedom struggle based on the theme “Azadi Ka Amrit Mahotsav”, the North Eastern Handicraft & Handloom Development Corporation (NEHHDC) on the ‘National Tourism Day 2022’ announced a ‘Craft Tourism contest’ – an initiative to promote the unexplored villages of Northeast India.

In an attempt to support rural artisans and portraying the significance of Northeastern craft villages as tourism resources, the contest has been organized by NEHHDC – a corporation which works under administrative control of the Ministry of Development of North Eastern Region (DoNER), Government of India.

Its worthy to note that the ‘Dekho Apna Desh’ Pledge campaign was launched by the Union Ministry of Tourism in January 2021 under which tourists who visit at least 15 tourism hotspots will be awarded with an exciting prize. The campaign which pushed tourists to make a commitment towards visiting varied tourism destinations across the country helped the northeastern regions to promote the sector through its splendid landscape and hand-made crafts.

Referring these undiscovered hamlets as ‘Craft Treasure Troves’ or what one can term as ‘Gaon Apne Dekho, Hastkala Unke Dekho!!’, NEHHDC has called-for information on yet to be discovered northeastern villages and their magnificent crafts.

According to NEHHDC official twitter handle, the best 20 craft destination will win exciting Gift Hampers from the corporation. The last date for submission is February 10, 2022.

Taking to Twitter, NEHHDC wrote, “Considering “Rural & Community Centric Tourism” as the theme of #tourismday2022 Do you know about any Unexplored Villages in India that are craft treasure troves?? Then you’ve the chance to win exciting gift hampers from #nehhdc . Visit to submit now !”

In order to provide the guide, one can participate into the contest through the website of NEHHDC’s online store – Purbashree (

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