Manipur Heritage Expo 2022 : Online Store – ‘Panthoibi Emporium’ Intends To Digitize 10 Million Small Enterprises By 2025

Posted in Featured, Manipur, Northeast


  • NET Web Desk

The Manipur Chief Minister – N. Biren Singh today inaugurated the state Heritage Expo 2022 – reflecting the value and uniqueness of the state’s handloom and handicraft products.

Organized by the Directorate of Handlooms and Textiles, Government of Manipur; this expo aims to reunite and revive the rich cultural heritage of Manipur.

During the inaugural ceremony, a Memorandum of Understanding (MoU) was inked between the Amazon Karigar and Manipur Handlooms & Handicrafts Development Corporation Limited (MHHDCL). ‘Amazon Karigar’ project is a remarkable endeavour to depict India’s rich handicrafts legacy, which is sourced locally from all around the country.

In addition, the e-commerce giant – Amazon and the Manipur government collectively launched the ‘Panthoibi Emporium’ – an online platform for the display and sale of the state’s handloom and handicraft; which is expected to benefit nearly 300,000 artisans, weavers and tribal communities.

This platform incorporates of handwoven clothes, handcrafted hats and bags, terracotta products as well as Kauna craft – a handicraft unique to Manipur which uses Kauna wood or water reed to create products like baskets, wallets and bags.

Manipuri Rani Phee, a handwoven shawl made of silk, can also be found on the website. Additionally, food items native to Manipur, like – black rice, forest forage teas, GI-tagged chilli, lemon and oranges, will also be available for purchase.

According to Amazon India’s Director of Selling Partner Services – Sumit Sahay, the programme aims to digitize 10 million small enterprises by 2025.

The products will be listed on Amazon platform which will immensely expand the market of Manipur-based weavers and entrepreneurs.

Singh mentioned that “Manipur is extremely fortunate to have an Amazon platform, and its interest into our handloom and handicraft products demonstrate not just their distinctiveness, but also high quality.”

Meanwhile, the Manipur CM emphasized the importance of Geographical Indications (GI) tag for traditional outfits, craft items.

He also appreciated the Department officials for their commitment and dedication. At the same time, there should be no compromise on quality, the Chief Minister said, further explaining the need for zero tolerance against corruption.

“Because of the dedication of our weavers and artists, the State’s handloom and handicraft now have a position on the global arena,” – Singh opined. He also distributed 2475 looms to citizens residing across 16 districts of Manipur.

“Around 250 handloom and handicraft items have been uploaded on the e-marketing platform,” – informed Singh.

The Chief Minister further emphasized the need of preserving and promoting handicrafts and traditional things. He praised the people of the state for their skills and talents, and took pride in being a Manipuri and an Indian.

Taking to Twitter, the Manipur CM wrote “Attended the Manipur Heritage Expo-2022 in Imphal today wherein an MOU was signed between the Amazon Karigar and Manipur Handlooms & Handicrafts Development Corporation Limited (MHHDCL). Also, distributed 2475 looms to the people of the 16 districts of Manipur.”

The products will be listed on Amazon platform. This will help our weavers and entrepreneurs immensely. The event was also attended by Hon’ble Minister Smt @KipgenNemcha, Hon’ble MLA Shri S. Rajen Singh, Hon’ble MLA Shri L. Rameshwor Meetei and other esteemed dignitaries.” – he further added.

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