Assam To Export GI-Certified “Tezpur Litchi” To UK 

Posted in Assam, Featured, Northeast

 

  • NET Web Desk

The Assam Chief Minister – Himanta Biswa Sarma today launched the export of Geographical Indication (GI)-certified ‘Tezpur Litchi’ to London; in order to boost its production and uplift the economic condition of small farmers along the district.

This litchis will be exported by Agnigarh Farmer Producer Company through Kiega Exims and packed at Tezpur Convention Center in Sonitpur district.

Kiega Exims is a joint collaboration of the Assam Agricultural University (AAU) of Sonitpur District and National Bank for Agriculture and Rural Development (NABARD). Besides, its been supported by the Agricultural and Processed Food Products Export Development Authority (APEDA), Assam Agribusiness and Rural Transformation Project (APART), BNCA, AAU of Tezpur University & district administration.

Taking to Twitter, the Assam CM confirmed the news. “Delighted to launch the export of Tezpur Litchi, which has been given geographical indication (GI) tag for its excellent quality & pleasant flavor, to London by Agnigarh Farmer Producer Company through Kiega Exims at Tezpur Convention Center in Sonitpur dist.” – he wrote.

“Kiega Exims is a joint collaboration of AAU, Agriculture department, Sonitpur and NABARD supported by APEDA, APART, BNCA, AAU, Tezpur University & district administration. The export of litchis will help in uplifting the economic condition of small & marginal farmers in the dist” – he added.

The Assam’s ‘Tezpur Litchi’ has attained the GI tag – an incontrovertible proof of their origin in the state, protecting them from production elsewhere. This litchis are known for its excellent quality, pleasant flavour, juicy pulp with attractive red colour.

Its worthy to note that a Geographical Indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.

Therefore, in order to function as a GI, a sign must identify a product as originating in a given place.

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