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Thu, 20 Sep 2018

Northeast Today

Audi’s Showroom on Wheels Showcased in Jorhat

Audi’s Showroom on Wheels Showcased in Jorhat
September 12
15:14 2018

NET Bureau

Audi- the German luxury car manufacturer- from September 8 and September 9 showcased the Audi Mobile Terminal in Jorhat. Introduced in 2015 as a customer-focused initiative, the Audi Mobile Terminal, based on the Audi Terminal concept, is a fully functional mobile showroom designed to provide complete Audi experience to the customers – whether in a metropolis or at a non-metro. This was informed in an official release on Wednesday.

Reaching out to the Indian hinterland is one of our focus areas as the customers in Tier 1 and Tier 2 cities exhibit rising aspirations for luxury cars and expect similar luxury experience offered as standard. Making the brand available and accessible for these customers is vital for us as we are witnessing increasing contribution to volumes from these cities. Audi Mobile Terminal has been a successful initiative as it takes the Audi brand right to the customer doorstep and offers them an unparalleled luxury buying experience as offered anywhere from Audi in India,” said Rahil Ansari, Head, Audi India.

Audi car

“I think this will be a new experience for the people of North East as this will be first of its kind experience in this part of the country. This is a very unique concept as the Audi Mobile Terminal will give the customers a feel of the Audi showroom experience without actually visiting one,” said Pulak Goswami, dealer principal.

Complete with car on display, Audi Exclusive elements and an Audi Lounge, the Audi Mobile Terminal takes the brand to the doorstep of the Audi customer, while showcasing Audi brand values experientially. Besides this, the Audi Collection, Audi Genuine Accessories and new digital developments will be shown. The Audi Mobile Terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after-sales support, in the comfort of the Audi Lounge.

Convenient to set-up and easily movable across locations, the Audi Mobile Terminal will be showcased to customers over two or three days in each targeted city in association with the Audi dealer partners. The Audi Mobile Terminal is slated to visit 15 cities this year across India. Over 6000 customers visited the Audi Mobile Terminal in 2015, 2016 and 2017.

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