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Thu, 21 Nov 2019

Northeast Today

KAUN BANEGA CROREPATI: Helping Indians realize dreams since 2000

KAUN BANEGA CROREPATI: Helping Indians realize dreams since 2000
October 14
12:27 2019

|Rifa Deka|

Kaun Banega Crorepati (KBC), the Indian television game show, indistinguishable from any Public Service Commission exam has been airing on Sony TV. It has taken people from humble backgrounds to great heights through the medium of Television.

KBC can be compared to any competitive exam considering the fact that it has helped change the lives of many people that have participated in the game show. Harshvardhan Nawathe winner of 1st season of KBC in 2000 went to study MBA at a UK University and presently works with Mahindra & Mahindra.

Ravi Saini, winner of the KBC Junior series in 2001 was a class 10 student at the time when he participated in the show. He has grown up to serve the country in the capacity of an officer of the Indian Police Service.

Recently, Babita Tade, a mid-day meal cook who works in a government school for minimum pay, rose to fame when she takes home one crore rupees after participating in KBC last month. The participant has now been appointed as the Amravati District Ambassador for the Election Commission’s Systematic Voters’ Education and Electoral Participation (SVEEP) programme ahead of the Maharashtra Assembly elections. The programme spreads voter awareness and voter literacy ahead of polls. What were the odds of an opportunity like this, knocking on her door otherwise?

The show had also addressed sensitive issues such as racial discrimination faced by Northeasterners in India outside of their region. An advertisement once started with the host asking a young contestant the question, “Kohima city is part of which country? A. China, B.Nepal, C.India, D.Bhutan” The contestant opts for an audience poll, a life-line in the game show, where 100% of the respondents say India. “It’s India, everyone knows this answer,” says Amitabh Bachchan, to which the young contestant replies: “Everyone knows the answer, but how many people actually acknowledge it?”

Addressing issues like these gave KBC a pan India reach and made the show a hot favorite among Indians. The 11th season of the show this year opened to high Television ratings and raked in 2.4 TRP only in its first week grabbing the fifth spot in the list of the top 5 most watched shows.

KBC provides a platform on which Indians can transform their lives and realise their aspirations, at least substantially if not fully. The money earned from this quiz game show has also helped stabilize the homes of many people who were suffering from severe financial crunch prior to their participation.

KBC has always revamped its taglines to inspire people right from its first –“Koi Bhi Sawaal Chota Nahi Hota” in 2010, “Koi Bhi Insaan Chota Nahi Hota” in 2011, “Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai” in the year 2012, “Seekhna Bandh Toh Jeetna Bandh” in 2013, “Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain” in 2014, “Jawaab dene ka Waqt aa gaya hai” in 2017, all the way till “Kab Tak Rokoge” in 2018. This season, the show asks people to keep standing and keep fighting, come what may, with its new tagline-“Ade Raho”.

The show helped voice struggles of the poor, dowry afflicted, sexually harassed, oppressed and the depressed. All such kinds of contestants have come on the show and proved that they can make it to the top too. Viewers love watching this, and while many other programmes talk about making a difference to the society, KBC actually does it by giving a platform to the common man and working for a social cause.

Kaun Banega Crorepati, one of the most positive shows to have ever been aired on Indian Television screens builds on the idea that ‘knowledge can get you anywhere in life’ and has created a trend, emphasizing on the need to educate oneself and spreading the word across every home in the nation. The right answer gets you the reward, no partiality, no favouritism here. Contestants in the show belong to diverse strata of society and only those who are meritorious end up triumphant.


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