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Tue, 16 Jul 2019

Northeast Today

Mary Kom as India’s First Girl Superhero

Mary Kom as India’s First Girl Superhero
June 08
11:57 2015

India’s boxing ace MC Mary Kom could soon be seen in an animated avatar as the country’s first girl superhero, who will get her powers from the gloves she wears.

Mary Kom has signed a licensing deal with ScreenYug Creations, the company set up by former Reliance Animation CEO Ashish S Kulkarni. The deal will entitle royalty to Mary Kom on global sales of the animation series, christened Mary Kom Jr, and any merchandise, games, comics, online distribution, story books and e-books that will be associated with it in future.

“Most children’s shows today are boy-centric,” said Kulkarni, who had sold his earlier animation company to Reliance Animation before joining it as CEO in 2007. “There isn’t much to engage the girls. As a result, we found that 10-year-old girls are starting to watch general entertainment shows.”

The series will capture the fictional school life of the 8-10 years old Mary Kom Jr, borrowing a little from Mary Kom’s native Manipuri culture. The idea, however, will be to keep the series and its characters fairly neutral, so it can appeal to a larger global audience.

-ET

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