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Tue, 19 Jun 2018

Northeast Today

Sketching a Career in Graphic Design

Sketching a Career in Graphic Design
June 30
13:52 2017

May Edition, Career, NET Bureau 

Commercial Art hasgained tremendous popularity in recent times. From the packaging of our daily household items, fancy products and company brochures to the large billboards and advertorial posters, all are handiwork of a brilliant and creative graphic designer. More specialised than Fine Arts, the purpose of commercial art is not just to satisfy the artist’s creative instincts but to use creativity to fulfil commercial purposes. The job and making a career out of it calls for a keen awareness of consumer trends and current marketing strategies along with high levels of creative talent.

Graphic design involves knowledge of several disciplines such as typography, calligraphy, printing techniques, photography, illustration, painting, animation, multi-media and computer-aided design, book, magazine and advertising design, packaging design, label design and desktop publishing.

A graphic designer needs to think up creative solutions to visualise and solve communication problems for promoting products, services or ideas. The work involves layouting text and pictures for articles, cover design for books or magazines, visualize advertisements, posters, sales brochures, stationery items, product packaging, websites, animated sequences and texts for film and TV programmes or designing layout for outdoor media like hoardings, kiosks, etc. The work could be as challenging as designing an album cover for a music CD or as mundane as designing a letterhead.

Key Requirements

Being a graphic designer requires a keen sense of aesthetics, colour and balance, loads of creativity and imagination. The work involves communicating and translating feedback from product manufacturers, copywriters and brand managers into design templates. Drawing skill is a must as most of these ideas have to be sketched out. In the present time, computer aided drawing is an essential requirement for aspiring graphic designers along with the capability to work with designing softwares.

Graphic designers typically work with advertising agencies, newspapers, publishing houses, film production units, design studios, art schools and at exhibitions. There is considerable scope for designers on the internet, with most businesses slowly taking the online mode of operation. Talented graphic designers are some of the most sought after professionals in the world at the moment and can command excellent salaries if their work is outstanding.

On the flip-side, be prepared to work under tight deadlines. In an increasingly design conscious world, you have to keep abreast of changing consumer trends and production technology. Originality is highly prized in this profession and though graphic design is not art for art’s sake, there must be a constant effort to keep the creative juices flowing.

Where to Train

Art colleges, architecture schools are the breeding ground for graphic designers. A shortterm course in multimedia or computer graphics would enhance your skills. Look for the best training package from a reputed institute although some of the better art colleges incorporate computer graphics and animation in their courses. Technology in graphics requires constant upgradation, so make sure you are being trained to handle the latest version of software. Graphic design or commercial art is offered as a specialisation in all Bachelor of Fine Arts courses at art colleges. Decent undergraduate diploma-level courses are also offered at reputed polytechnics and private art schools. You could also look at courses in visual communication, which are fairly similar. Most graphic design courses do not require specialization in science or any other streams.

Some of the prominent institutes offering courses in design in India include National Institute of Design, Ahmedabad, most of the Indian Institutes of Technology and most of the National Institute of Fashion Technology. There are many private institutes which offer diploma courses similar to the courses offered by the reputed institutions. In the Northeast, while design courses are offered at the Government Art Colleges of the respective states, many private institutes offer job oriented short term and long term options.


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